This is IT! Welcome to what was once the FOURTH ESTATE !!
So, finally, the creepy gigantic CRAB that was supposedly stalking the Bahrain coastline turns out to be a teaser ad campaign for a crab STRUCTURE coming up by an ambitious advertising agency in this (island) nation.
Journalists in Bahrain took the bait and was taken for a cheesy ride by the Ad agency, who got all the publicity they wanted and more. Full length articles were published sans any real probe. Some customary calls were made, and the clichéd “not available” for comment was attributed to the expert and the Ad agency, who had the last laugh. Still journalist didn’t smell anything fishy!
A little close reading and the journalists would have noticed that the name of the “renowned Madagascan expert” professor Cigam Dnalsi, from the Marine Sealife Observation Centre (!!!) – who was being sent to investigate the claims – read ‘Island Magic’spelt backwards!
The news was…
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